Blog Post

Top 8 Amenities Renters Can’t Resist in Charlotte NC

1946638 • March 17, 2025

Key Takeaways


  1. Modern Amenities Attract Tenants – Features that enhance convenience and comfort help landlords secure long-term renters.
  2. Smart Home Tech is a Must – Smart thermostats, keyless entry, and security systems are in high demand.
  3. In-Unit Laundry & Updated Kitchens Matter – Renters prioritize washers, dryers, stainless steel appliances, and modern finishes.
  4. Pet-Friendly Policies Expand Your Tenant Pool – Properties with pet-friendly amenities attract more renters.
  5. Outdoor & Community Spaces Add Value – Balconies, patios, and shared recreational areas make properties more desirable.
  6. Fitness & Co-Working Spaces Are Growing Trends – Renters appreciate on-site gyms and flexible workspaces.
  7. Parking & Storage Boost Appeal – Ample parking and storage solutions increase convenience.


Amenities have long been a major factor in why residents choose to sign and renew their leases. Renters consistently seek apartment buildings that offer the best features—but which amenities truly make an impact, and which are worth the investment?


In this guide, we’ll explore the amenities that residents value most and how they contribute to retention. We’ll also discuss how to select the right offerings for your property and the growing role of technology as a modern must-have.


What Are Amenities?


Amenities are additional features and services that enhance a resident's living experience. These can include parking garages, laundry facilities, community lounges, co-working spaces, and playgrounds.


Amenities not only influence a prospective tenant’s decision to sign a lease but also set one property apart from another. Offering the right mix of features allows property owners and managers to attract renters and justify premium pricing.


Key Features That Attract and Retain Tenants


Security & Safety


Tenants prioritize safety when choosing a place to live. Features such as gated access, surveillance cameras, secure entry systems, and well-lit common areas can help deter crime and provide peace of mind. Regular maintenance of locks, alarm systems, and emergency exits is also essential to ensure tenant safety.


Additionally, offering security patrols, controlled access to buildings, and emergency call stations can further increase tenant confidence in their safety.


Having a strong relationship with local law enforcement and keeping tenants informed about security measures can also contribute to a greater sense of security within the community.

security-door

Ample Parking


Convenient and sufficient parking is a key factor for many renters. Providing designated parking spots for residents, guest parking, and, if possible, covered parking can make your property more attractive. Clearly marked spaces and secure, well-lit parking areas further enhance tenant satisfaction.


Properties with limited parking may consider implementing reserved spaces, covered garages, or additional nearby parking options to accommodate residents’ needs. Installing EV charging stations is another feature that appeals to eco-conscious tenants and aligns with modern transportation trends.

Maintaining parking lots and ensuring proper snow removal in colder climates can also enhance accessibility and tenant comfort.


Smart Home Features


Technology is becoming an important part of modern living. Smart home features such as keyless entry, smart thermostats, and energy-efficient lighting add convenience and security. These upgrades not only make daily life easier for tenants but can also reduce utility costs.


Additional smart home enhancements, such as motion sensor lighting, video doorbells, and voice-controlled home systems, further enhance the convenience and attractiveness of an apartment. Many tenants value smart home features that provide automation, security, and energy efficiency, making them a strong selling point for landlords looking to modernize their units.


Pet-Friendly Policies


Many renters have pets, and properties that accommodate them appeal to a broader audience. Allowing pets with reasonable policies, such as breed restrictions or pet deposits, can increase tenant retention. Providing pet waste stations and designated pet areas can also help maintain cleanliness.


a-puppy-lying-on-the-couch

Additionally, landlords can consider offering pet-friendly amenities such as pet-washing stations, fenced-in relief areas, or partnerships with local pet services. Creating clear pet policies and outlining expectations for pet owners ensures a positive experience for all tenants while making the property more attractive to renters with animals.


Modern Kitchen Finishes


Updated kitchens are a major draw for potential tenants. Features like stainless steel appliances, granite countertops, and updated cabinetry give a property a more upscale feel. Investing in durable, high-quality materials can also reduce long-term maintenance costs.


Energy-efficient appliances, stylish backsplashes, and under-cabinet lighting are additional features that can make an apartment kitchen feel more modern and functional. 


Ensuring that kitchen layouts are practical, with ample counter space and storage, can make daily living more convenient for tenants, increasing the overall appeal of the unit.


Outdoor Spaces


Outdoor areas provide added value for tenants who want space to relax and socialize. Well-maintained courtyards, seating areas, grilling stations, or walking paths enhance the appeal of an apartment community. If space allows, adding recreational areas can further boost tenant satisfaction.


Community gardens, rooftop lounges, and shaded picnic areas create inviting spaces for tenants to enjoy their surroundings. 


Properties in urban areas may benefit from rooftop terraces or balconies that provide private outdoor spaces. Investing in well-designed outdoor environments can increase a property’s attractiveness and improve tenant quality of life.

a-modern-living-room

Spacious Storage Solutions


Adequate storage space is a common concern for renters. Walk-in closets, additional shelving, and on-site storage units can make an apartment more functional and appealing. Maximizing storage options helps tenants keep their living space organized.


Built-in storage solutions, such as closet organizers, wall-mounted shelving, and extra kitchen cabinetry, can make a significant difference in space efficiency.


Additionally, offering rentable storage units or bike storage facilities can accommodate tenants’ needs for extra space, making the property more practical and desirable.


Well-Maintained Units & Community


Clean, well-maintained units and common areas make a strong impression on potential tenants. Regular maintenance, prompt repairs, and updated landscaping contribute to tenant retention. A property that looks well cared for encourages tenants to stay longer and take pride in their community.

Regular property inspections, proactive maintenance programs, and clear communication about repair requests ensure that tenants feel valued. 


Bottom Line


The right amenities and property features can attract and retain tenants, making your rental units more desirable. Security, parking, modern upgrades, and well-maintained spaces all play a role in tenant satisfaction and long-term occupancy. 


Offering pet-friendly options, outdoor spaces, and smart home features can also set your property apart from competitors.


Dawson Property Management specializes in helping landlords implement these strategies. From security improvements to property maintenance and tenant communication, we provide comprehensive services to maximize your investment. 


Our team ensures that your property remains competitive by identifying opportunities for improvement and keeping units in top condition.

Contact Dawson Property Management today to learn how we can help you attract and retain quality tenants.


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